Prepare to have your perceptions blown to bits.

RUM IS FINALLY getting the respect it deserves as a sipping spirit suited to stand alongside the finest cognacs and whiskies. We've grown tired of the old perception of white rum as a bottom-shelf mixing spirit meant for party drinks. Typical white rums are distilled to within an inch of their lives, resulting in a bland spirit, a step or two removed from vodka, that’s designed to add alcohol to cocktails rather than flavor.

If you’re a white rum naysayer, prepare to have your perceptions blown to bits. And if you love white rum, get ready to have one of the best you’ve ever tasted.

Ten To One is no ordinary rum, and neither is its founder, Marc Farrell. The Trinidad native was, until a few years ago, the youngest VP at Starbucks. But he decided that the world needed a great Caribbean rum more than it needed another corporate vice president, and struck out on his own. The name Ten To One is inspired by the ten countries that comprised the original Caribbean Federation, and a quote from Trinidad & Tobago’s first Prime Minister, Dr Eric Williams, who famously said “One from ten leaves zero”, referencing the idea that we are stronger together than we are apart. As a brand, Ten To One draws similar inspiration from this ideal of strength in numbers, and finding beauty in the blend. Keeping this notion in mind, Farrell sources rums from throughout the Caribbean for Ten To One’s exclusive dark and white blends.

For the white rum, Farrell employs a column still rum from the Dominican Republic. Column stills create a lighter, smoother rum — most white rums are exclusively column still. But Farrell then blends in high-ester Jamaican pot still rum, which is intensely flavorful and a bit “funky.” He bottles it at 45% ABV. White rums are generally 40% — the higher proof brings out more of the flavor and body. Most importantly, there are no additives and no sugar added after distillation. The result is a rum that makes its presence felt in any cocktail, but it’s also the rare white rum that’s a pleasure to sip alone, on the rocks or with just a wedge of lime or grapefruit for company. Of course, Ten To One white rum makes a stellar daiquiri. But it also makes a host of other terrific drinks you might not associate with white rum, from a rum-and-soda or rum-and-tonic to a rum Negroni (equal parts Ten To One, Campari, and sweet vermouth, assembled over ice in a rocks glass).

Once you’ve finished this bottle off, visit www.shoptentoone.com (and try the dark rum as well!)


TTO on the ROCKS

 2 fl oz Ten To One White Rum Optional garnish: Lime or Grapefruit wedge.



2 fl oz Ten To One White or Dark Rum 6-8 fl oz of coconut water Garnish: Lime wedge (optional mint spring) How to make: Pour rum an coconut water into a glass. Add ice and stir vigorously to chill. Fit lime wedge onto rim of glass, along with mint spring, for squeezing into the cocktail.


2 fl oz Ten To One White Rum .75 oz simple syrup 1 fl oz fresh lime juice How to make: Add ingredients to shaker with ice. Shake vigorously and strain into coupe glass. Garnish with lime and celebrate with friends.


1.5oz Ten To One White Rum 1oz Watermelon juice .5oz Simple syrup .25oz Ancho Verde Liqueur or 2 slices fresh jalapeño 1 bar spoon of sherry vinegar Garnish: jalapeno and Tajín How to make: Combine all ingredients in a cocktail shaker and fill with ice. Shake vigorously and serve on the rocks. Garnish with a jalapeno slice and sprinkle a little Tajín on top


Text the Lime Line at +1 (718) 400-6987 and tell the experts at Ten To One what you’re craving and they’ll help you make the perfect cocktail.