Sleep 'n Beauty

We have found silk pillowcases that will change your sleep from average to the best night of rest you’ve ever had. Sleep ‘n Beauty has created the most ideal sheets out of 100% mulberry silk that will not only improve your sleep but also your skin and hair. Sheets and pillowcases are a big part of your everyday life so why not invest in a pair with extra benefits. We spoke with the founder of Sleep ‘n Beauty, Andi, who filled us in on the brand and how it started. 

What is the story behind the origination of the brand?  

Andi: Sleep ‘n Beauty was founded just over ten years ago by Andi Neugarten. At the time, Andi was a business banker and as she was sitting in her office, dealing with yet another difficult client, a switch seemed to go off inside her mind. She did not want to spend the next 20 years of her life working for somebody else in a 9 to 5 position. As a single mom with two kids to take care of, her decision to leave a secure and lucrative job was not an easy one. In addition, in 2002, she had moved to the USA from South Africa leaving a fabulous lifestyle to take her family on a new and exciting adventure and leaving the uncertainly and political difficulties of South Africa behind.  Andi says that she remembers feeling as if she were standing on the edge of a cliff. She could have taken two steps backwards and stayed in her secure life in Cape Town, yet something propelled her forward and as she stepped off into the unknown, she remembers quite clearly the fear and yet the exhilaration she felt as she created the opportunity to make life into something entirely different. 

So, when she decided to leave her corporate job, it was a similar feeling. On top of that, she had no idea of what she wanted to do. As an athlete, she competes in triathlons and marathons all over the world. Being an athlete, she is always conscious of health, nutrition, skincare and being in shape and looking and feeling good is extremely important to her. Of course, being in her 40’s, she was also passionate about anything anti-aging. The most annoying one was how her face would be all wrinkled in the morning. The wrinkles would disappear during the day, but being a side-sleeper, no matter where she placed her pillow, there would always be lines on her face in the morning. What to do? She tried sleeping on her back but that was uncomfortable. She also realized that she was spending about a third of her day asleep….So, between 7 and 8 hours were spent sleeping on her side, and creating more facial wrinkles. 7 to 8 hours a night is a third of one’s day! That’s a third of their life, and after 60 years, that’s around 20 years….scary thought!  

One day a friend gave Andi a silk pillowcase as a gift. As she slept soundly that night, the Sleep ‘n Beauty silk pillowcase concept was born. That night she dreamt about Sleep ‘n Beauty and when she woke up the next morning she immediately checked to see if the website was available and registered the URL. It was meant to be! In addition to the lack of sleep creases on her face after seeping on silk, she was amazed at how silky smooth and soft her hair was. She was hooked. She began a journey to learn about silk and to find the best silk available. After extensive research and testing of numerous grades of quality and thickness, she settled on the finest, most luxurious silk of all, mulberry silk, which is known as the queen of silk.  Sleep ‘n Beauty silk pillowcases are made from 100% natural, undyed, chemical free, 19 momme mulberry silk. There are many silk pillowcases available on the market. Some are inexpensive and made from synthetic silks or satin or silks that have a lower thread count, (or momme). The highest quality mulberry silk has been used for Sleep ‘n Beauty. In addition to the highest quality silk, she designed beautiful packaging as she did not want to present Sleep ‘n Beauty in a simple plastic bag. She wanted the packaging to convey the luxuriousness of the product. 

A product they would like featured and a comment or story about it.

Andi: Sleep ‘n Beauty also offers silk sheets and eye masks, but the bestselling products are the silk pillowcases. Andi’s grandmother would always sleep on silk to preserve her hair-dos. Andi has vivid memories of sleeping at her grandmother’s home and being allowed to use one of her very special silk pillowcases. Many Hollywood celebrities have said that their silk pillowcase is their best kept beautysecret. It’s also very easy to take a silk pillowcase with when you travel. Pop it over the pillowcase in a hotel and enjoy a perfect night’s sleep. 

If you could describe your brand using three adjectives, what would they be? 

Andi: Luxurious, comforting, and soft. 

Fun fact about the brand/ founder.

Andi is a world class triathlete who races and competes all over the world. She now lives in Miami Beach, with her husband and two yorkies and they travel between the USA and the Bahamas. 

 

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